Fitness Gone Wilde Identity work

Fitness Gone Wilde is the name of Luke Wilde's new Personal Trainer group. I was asked to design him a logo and business card to help him get started. I wanted to create a design that was different from other fitness trainer's cards; no trace of sport or the human figure, and an emphasis on the name only, while still creating something that is edgy, simple and cool.

This is the logo I came up with, joining the letters and adding a unique custom pattern over the top.

 And this the front and back of the business cards

2011 Christmas Cards

This year I wanted to design my cards using only typography as the graphic element and the lyrics of a christmas carol, my favourite being Carol of the Bells. I made simple geometric patterns in illustrator in various colour ranges and used them to create the final touch.

These were the patterns I made and used

Peter Alexander Pattern work, 'Up & Away'- Portfolio Pieces

Another dream job piece, designing the patterns for a spring/ summer collection from Peter Alexander based around the theme of 'Up & Away'- vintage air travel and whimsical dreams including planes, zeppelins, hot air balloons, balloons in general, cloud animals and of course, including designs featuring Peter Alexander's love of animals.

I made a nighty and photoshoped the patterns over the top to see how they worked on fabric.

Daily Inspiration- Baking