Fitness Gone Wilde is the name of Luke Wilde's new Personal Trainer group. I was asked to design him a logo and business card to help him get started. I wanted to create a design that was different from other fitness trainer's cards; no trace of sport or the human figure, and an emphasis on the name only, while still creating something that is edgy, simple and cool.
This is the logo I came up with, joining the letters and adding a unique custom pattern over the top.
