Fitness Gone Wilde Identity work

Fitness Gone Wilde is the name of Luke Wilde's new Personal Trainer group. I was asked to design him a logo and business card to help him get started. I wanted to create a design that was different from other fitness trainer's cards; no trace of sport or the human figure, and an emphasis on the name only, while still creating something that is edgy, simple and cool.

This is the logo I came up with, joining the letters and adding a unique custom pattern over the top.

 And this the front and back of the business cards

Nicole Eyles, Set Designer/Manager Business Cards

A commission for my friend Nicole to design her business cards. As she's a set designer I instantly thought of using doll house furniture and taking a photo from above, making it look like set blocking for a stage, while the back of the card looks like an identity stamp on blue prints or set designs.